Brand CONTENT Strategy

Kicking-off a branding process without a content strategy is like taking a road trip without a map. In collaboration with Steph Wanless, The Regional Copywriter, we’ll arm you with all the content tools you need to effectively share your brand’s story. The content strategy process includes developing your brand’s audience personas, content pillars, tone of voice guidelines, content opportunities, content calendar creation and, if needed, copywriting. With those solid foundations in place, building your brand identity begins.

Brand Identity

Your brand identity encompasses a strategically designed suite of graphics, typography, colour and photography style, tailor-made for you. The end product is a perfectly packaged identity that embodies everything your brand represents. It’s a process that begins with listening. We take the time to get to know you and your brand, so we can cleverly craft brand assets that visually tell your story, showcase your brand personality, create impact in your market and connect with your audience. Our work is authentic, aesthetically innovative, personalised and collaborative – an approach that guides you through each step of the process to make your vision a reality.

PRINT + PACKAGING

Your brand content and visual identity is solid, but ensuring it’s consistently communicated across all marketing platforms is key to earning your consumer’s trust while setting strong foundations for your business. We execute refined and progressive marketing collateral (think stationery, brochures, advertisements, presentation documents, packaging, labels) and work alongside exceptional printers to produce seamless results.

EDITORIAL + BOOK DESIGN

Krysten Jade was born from a passion for editorial. The relationship between words and imagery is an intricate one, but one we are proud to excel in. Our ability to visually compose a piece of writing within a layout is a craft we’ve honed over the past 11 years. So whether you’re producing a magazine, writing a book or compiling your favourite recipes, we work with you to understand your reader and design layouts that connect. The end product leaves a lasting impression, long after the final page has been turned.